How much does X pay per 1 million impressions?

Roughly $1 to $20 per 1 million total impressions as of October 2026, with most active accounts landing between $4 and $12. US audiences in Premium-dense niches such as politics, crypto, finance and tech can reach $20 to $32. X has published no rate for Original Content Rewards, so these bands carry forward from creator payouts reported under the program it replaced. The rate depends mainly on how many of your viewers are paying X Premium subscribers and where they live.

What are the requirements to get paid by X?

As of October 2026, under Original Content Rewards: at least 500 verified followers (followers who hold Premium), at least 500,000 Home Timeline impressions from verified users in the last 90 days with replies excluded, and an active X Premium, Premium+ or Premium Business subscription. You also need to be 18 or over, in a supported country, posting original content, and X reviews an application rather than switching payouts on automatically.

Did X stop paying creators?

No. X ended Creator Revenue Sharing on 7 September 2026 and replaced it with Original Content Rewards on 8 September 2026. Payouts continue, but only for original posts, only on impressions from Premium users, and only for creators whose application X accepts. Former Revenue Sharing members were not moved over automatically and had to apply.

Is this calculator accurate?

It produces a range rather than a single figure, because X publishes no rate card. The bands are anchored on X's own marketed rates and the upper range of publicly reported payouts, so the model is deliberately optimistic: the low end is the figure for a typical account, the high end is what the same reach is worth with a US, Premium-dense audience. Treat the output as an informed estimate, not a guarantee.

Why do two accounts with the same impressions earn different amounts?

Since October 2024, X pays on engagement from verified Premium subscribers rather than on ads shown in replies. An audience that is American and Premium-dense can be worth ten times a global, general-interest audience at identical reach.

Is this a Twitter payout calculator?

Yes. Twitter was renamed X in July 2023, and what people search for as Twitter monetization, the Twitter creator fund or Twitter revenue sharing is X's creator payout program, now called Original Content Rewards. The same impressions, rates and eligibility rules apply, so every figure here is an estimate for a Twitter account in the current sense of the word.

Does this site use the X API?

No. Estimates are modelled from public information and community-reported payouts. Nothing on this site is retrieved from X's paid API, and no figure here is an official X number.

X Original Content Rewards · replaced Revenue Sharing Sept 2026

How much does an X (Twitter) account actually earn?

Enter your impressions for a payout range and an eligibility check, or look up one of 186 tracked accounts. Ranges, not invented precision — X publishes no rate card, so nobody honest can give you a single number.

Reported rate: $1 – $20 per 1M impressions
Eligibility: 500 verified followers · 500K verified / 90 days · Premium
Model updated: 2026-10-24

Payout calculator

The two questions below the impressions field do most of the work. Audience geography and niche move the result more than reach does. It works as a Twitter payout calculator too: X is the same platform, renamed in July 2023. The eligibility check applies the Original Content Rewards gates that replaced Creator Revenue Sharing on 8 September 2026.

FollowersPosts per week

Engagement levelHow far your posts usually travel beyond your own followers.

Estimated reach: 8.8M impressions a month. Using your real analytics figure is far more accurate.

Where most of your audience isThe single biggest factor. Payouts track what advertisers pay for that market.Your nicheX pays on engagement from Premium subscribers, and some niches are full of them.I have X Premium, Premium+ or Premium BusinessRequired for payouts. Premium Basic does not qualify, and without a qualifying tier earnings are zero regardless of reach.

Estimated monthly payout

$52.66–$176

Most likely around $105 a month

Per year: $632 – $2,106
Rate per 1M impressions: $6.00 – $20.00

Eligibility check

Original Content Rewards gates, in force since 8 September 2026. The verified figures are modelled from your totals at a 12% Premium share.

500 verified followers: metAbout 3K of your 25K followers are likely to hold Premium at a 12% share. Creator Studio shows the exact count.
500K verified impressions in 90 days: metAt this pace about 3.2M of your 26.3M impressions per 90 days come from Premium users. Only Home Timeline views of original posts count, replies excluded.
Active X Premium subscription: metPremium, Premium+ or Premium Business is required, and you have it.

You likely meet the three Original Content Rewards requirements. Confirm the verified figures in Creator Studio before you apply, since X reviews each application.

A range, not a promise. X publishes no rate card for Original Content Rewards, so these bands carry forward from publicly reported creator payouts under the program it replaced. How this is calculated.

Start from a different question

Same model, preset for a specific intent — impressions you already know, whether Premium pays for itself, or whether you qualify at all.

Top estimated earners

Modelled from public follower counts and posting cadence.

Full leaderboard →

How the estimate works

Start from impressions

X pays against reach, so impressions are the input. If you only know follower count, we derive impressions from followers, posting cadence and an engagement multiplier that decays as accounts get larger.

Apply a rate band

Rates run from about $1 to $20 per million impressions, anchored on X's own marketed $8 to $12 per million verified impressions. The band is selected by audience geography, because payouts track what advertisers pay for that market.

Adjust for Premium density

X pays on impressions from Premium subscribers, and since September 2026 only on original posts. Crypto, finance, AI and politics audiences contain far more Premium users than general-interest ones, so the band shifts up or down accordingly, and the same share decides whether you clear the verified-only eligibility gates.

The full formula, the exact bands and their sources are on the methodology page. If you have a real payout screenshot, submitting it makes these numbers better for everyone.

Guides

All guides →

Frequently asked questions

How much does X pay per 1 million impressions?: Roughly $1 to $20 per 1 million total impressions as of October 2026, with most active accounts landing between $4 and $12. US audiences in Premium-dense niches such as politics, crypto, finance and tech can reach $20 to $32. X has published no rate for Original Content Rewards, so these bands carry forward from creator payouts reported under the program it replaced. The rate depends mainly on how many of your viewers are paying X Premium subscribers and where they live.
What are the requirements to get paid by X?: As of October 2026, under Original Content Rewards: at least 500 verified followers (followers who hold Premium), at least 500,000 Home Timeline impressions from verified users in the last 90 days with replies excluded, and an active X Premium, Premium+ or Premium Business subscription. You also need to be 18 or over, in a supported country, posting original content, and X reviews an application rather than switching payouts on automatically.
Did X stop paying creators?: No. X ended Creator Revenue Sharing on 7 September 2026 and replaced it with Original Content Rewards on 8 September 2026. Payouts continue, but only for original posts, only on impressions from Premium users, and only for creators whose application X accepts. Former Revenue Sharing members were not moved over automatically and had to apply.
Is this calculator accurate?: It produces a range rather than a single figure, because X publishes no rate card. The bands are anchored on X's own marketed rates and the upper range of publicly reported payouts, so the model is deliberately optimistic: the low end is the figure for a typical account, the high end is what the same reach is worth with a US, Premium-dense audience. Treat the output as an informed estimate, not a guarantee.
Why do two accounts with the same impressions earn different amounts?: Since October 2024, X pays on engagement from verified Premium subscribers rather than on ads shown in replies. An audience that is American and Premium-dense can be worth ten times a global, general-interest audience at identical reach.
Is this a Twitter payout calculator?: Yes. Twitter was renamed X in July 2023, and what people search for as Twitter monetization, the Twitter creator fund or Twitter revenue sharing is X's creator payout program, now called Original Content Rewards. The same impressions, rates and eligibility rules apply, so every figure here is an estimate for a Twitter account in the current sense of the word.
Does this site use the X API?: No. Estimates are modelled from public information and community-reported payouts. Nothing on this site is retrieved from X's paid API, and no figure here is an official X number.