How Much Does X Pay per 1,000 Views? (About $0.012)
X (formerly Twitter) pays roughly $0.0015 to $0.02 per 1,000 views, or about a cent and a bit for a US audience. Why the per-1,000 figure looks so small, and what it works out to for your account.
Updated 2026-10-01 · 6 min read
Short answer: as of September 2026, X (formerly Twitter) pays roughly $0.0015 to $0.02 per 1,000 views. For a mostly American audience the middle of that band is about $0.012 per 1,000 views — a bit over a cent. For a mixed worldwide audience it is closer to $0.0045, and for an audience concentrated in South Asia, Africa or Latin America it can fall under $0.001. These are modelled ranges, not reported earnings.
If that looks too small to be real, it is worth sitting with the number for a second, because it is the single most useful thing to understand about X monetization. A viral post with 1 million views earns roughly $12 on a US audience. Not $1,200. Around twelve dollars.
Why everyone quotes "per million" instead
Every rate you see for X — including the one on our own per-million guide — is quoted per million impressions rather than per thousand. That is not an accident, and it is not entirely marketing spin.
At X's rates, the per-1,000 figure runs to three or four decimal places. "$0.0045 per 1,000 views" is a number almost nobody can reason about. Multiply by a thousand and you get "$4.50 per million", which is a figure a person can hold in their head and multiply against their analytics.
The habit comes from somewhere else, though. RPM — revenue per mille, per 1,000 views — is the standard unit on YouTube, and most creators arrive at X already thinking in it. Translating between the two is where the shock happens.
X per 1,000 views, by audience
| Where your audience lives | Low | Typical | High | Premium-dense niche |
|---|---|---|---|---|
| Mostly US / Canada | $0.0060 | $0.0120 | $0.0200 | up to $0.0320 |
| Mostly UK, EU, Australia | $0.0035 | $0.0075 | $0.0140 | up to $0.0224 |
| Mixed worldwide | $0.0015 | $0.0045 | $0.0090 | up to $0.0144 |
| Mostly South Asia, LATAM, SEA, Africa | $0.0006 | $0.0018 | $0.0040 | up to $0.0064 |
The "Premium-dense niche" column is the same band multiplied by 1.6, which is what the model applies to crypto, finance, AI, tech and political commentary — niches where an unusual share of the audience already pays for a blue check. General-interest and fandom content gets multiplied by 0.75 instead.
Very large accounts do better than this table suggests. Above 10 million impressions a month the model applies a volume premium that rises to 4x at the extreme, because Premium-subscriber engagement concentrates under the biggest posts. A 500-million-view month is not worth ten times a 50-million-view month; it is worth rather more.
Put your own figure in: the impressions to money calculator applies these bands with the geography and niche adjustments handled properly.
How this compares with YouTube
This is the comparison that makes the number make sense.
| Platform | Typical pay per 1,000 views |
|---|---|
| YouTube (long-form, US audience) | $2 – $10 |
| X / Twitter (US audience) | $0.006 – $0.032 |
Per view, YouTube pays somewhere between 100 and 1,000 times more than X. A YouTube video with 1 million views might return $2,000 to $10,000. The same million views on X returns around $12.
That is not a flaw in X's program so much as a description of what the program is. YouTube sells pre-roll and mid-roll advertising against a viewer who has chosen to sit and watch for ten minutes. X pays creators out of Premium subscription revenue, shared according to how much other paying subscribers engage with you. There is no advertiser bidding against your individual post, so there is no CPM to pass along. X vs YouTube creator earnings works the comparison through properly.
The practical upshot: X reach is cheap to acquire and cheap to monetize. YouTube reach is expensive to acquire and expensive to monetize. Neither of those is strictly better, but swapping one mental model for the other without noticing will make your X analytics look like a bug.
"Views" and "impressions" are not quite the same thing
X Analytics shows impressions — the number of times your post was served into somebody's feed. That is the number these rates are modelled against, and it is the number most people mean when they say "views".
It is worth being clear that an impression is a low bar. It does not mean the post was read, and on X it very often means a post went past at speed in the For You feed. This is part of why the per-impression figure is so small: the unit being counted is cheap.
It also means the headline number is the denominator rather than the numerator. X pays on engagement from verified Premium subscribers, so what actually moves your payout is the share of those impressions that turned into a reply, quote or sustained argument from somebody with a subscription. Two accounts can post identical impression counts and be paid an order of magnitude apart — covered in full in Creator Revenue Sharing, explained.
What this means in practice
Do not price your effort against a per-post payout. A post that does 200,000 views is worth about $2.40 on a US audience. If you are writing posts in the hope that one of them pays for your afternoon, the arithmetic will not work, and no amount of posting frequency fixes a rate three decimal places deep.
Scale is the only thing that moves the number. Getting from $0.012 to $0.03 per 1,000 views means changing who your audience is, not how often you post. Geography and niche are the two levers, and they are slow ones.
The payout is rarely the point on its own. Most creators who earn meaningfully from X treat the payout as a rebate on work they were doing anyway, and make the actual money from what the audience leads to — subscriptions, tips and everything else — rather than from the revenue share itself.
FAQ
How much does X pay per 1,000 views?
Roughly $0.0015 to $0.02 per 1,000 views as of September 2026, depending mainly on where your audience lives. A mostly American audience sits around $0.012 per 1,000 views in the middle of the band, and can reach $0.032 in a Premium-dense niche such as crypto or politics. A mixed worldwide audience is closer to $0.0045. These are modelled ranges — X publishes no rate card.
How much does X pay for 1 million views?
About $12 for a typical US audience, with a realistic band of roughly $1 to $20 and up to $32 for a US, Premium-dense niche. Accounts doing well above 10 million impressions a month earn at a higher effective rate because of a volume premium.
Why does X pay so much less per view than YouTube?
YouTube sells advertising against a viewer watching a long video, and passes a share of that CPM on. X pays out of Premium subscription revenue, shared according to how much other paying subscribers engage with your posts, so there is no per-view advertiser bid to pass along. Per view, YouTube pays roughly 100 to 1,000 times more.
Does X pay for views or for impressions?
Neither, strictly. X pays for engagement from verified Premium subscribers. Impressions are the figure everyone quotes because it is the one X Analytics shows, but the payout depends on what share of those impressions came from paying subscribers who replied, quoted or otherwise engaged.
How much does Twitter pay per 1,000 views?
Twitter is now X and the program is the same one: roughly $0.0015 to $0.02 per 1,000 views as of September 2026. Any "Twitter" rate quoted from before October 2024 describes the old ads-in-replies model, which no longer exists.
How many views do I need to earn $100 a month on X?
Around 8 million impressions a month on a US audience, about 19 million on a mixed worldwide audience, and closer to 39 million if your audience is mostly in South Asia, Latin America or Africa. You also need to meet the eligibility requirements before any of it is paid out.
Run your own numbers
Free, instant, and built on the model behind every figure above. No signup and no X API.
Keep reading
- How Much Does X Pay per 1 Million Impressions? ($1-$20)X (formerly Twitter) pays about $1 to $20 per million impressions, and audience geography moves that figure more than reach does. The rate bands, why they differ this much, and what your impressions are worth.
- X (Twitter) vs YouTube: Which Pays Creators More in 2026?YouTube pays hundreds of times more per view than X (Twitter) does. Here is the per-view comparison, normalised to the same units, and the reasons creators still post on X anyway.
- X (Twitter) Payout Rates by Country: Where Pays MostThe same million impressions on X (Twitter) can be worth $20 or 60 cents depending on where your audience lives. Here is the geography breakdown and what creators outside the US can do about it.
- How Much Do Small Accounts Actually Earn on X (Twitter)?Modelled payouts for X (Twitter) accounts between 1,000 and 100,000 followers, and the honest maths on whether monetization covers the cost of Premium.
- Does X Pay More for Video? What Format Actually ChangesX (Twitter) has no separate video payout rate - Creator Revenue Sharing pays on Premium engagement regardless of format. Why video still earns more in practice, and why it is not the reason people think.