How much does @TheEconomist make on X (Twitter)?
The Economist · News & Media · Rank #40 of 186 tracked accounts
This page covers X payouts only — what The Economist's reach on X is worth under Original Content Rewards, the program that replaced Creator Revenue Sharing in September 2026. It is not The Economist's salary, total income or net worth.
Estimated monthly earnings from X creator payouts
$17,846–$71,396
Roughly $214,157 – $856,750 a year
- Followers
- 26M
- Est. impressions / mo
- 1B
- Rate per 1M
- $17.75 – $71.01
- Posts / week
- 100
The Economist (@TheEconomist) is estimated to earn $17,846 to $71,396 a month from X (formerly Twitter) creator payouts, if enrolled in Original Content Rewards. Weekly newspaper with an unusually Premium-dense professional readership.
That figure comes from roughly 26M followers posting about 100 times a week, which we model at around 1B impressions a month. The audience is mostly uk, eu, australia and the niche is tech, crypto, finance or politics (premium-dense), which together set the applied rate at $17.75 to $71.01 per million impressions, including a 3.2× volume premium because Premium-subscriber engagement concentrates under the biggest accounts.
Within News & Media, that is below the median tracked account in the category, at about 83% of it. Engagement is classified as average, which sets how far each post travels beyond the follower count itself.
Check the numbers yourself
Follower counts here are approximate public figures, last reviewed 2026-05. Impressions are modelled, not measured — only the account owner can see the real figure.
Similar accounts in News & Media
Questions about @TheEconomist and X earnings
- How much does @TheEconomist make on X (Twitter)?
- We estimate $17,846 to $71,396 a month from X creator payouts under Original Content Rewards, based on roughly 26M followers and an estimated 1B impressions a month. This is a modelled range, not reported earnings.
- How many followers does @TheEconomist have?
- Approximately 26M as of 2026-05. Follower counts here are rounded public figures rather than live API data, so check the account directly for the current number.
- Is @TheEconomist monetized on X?
- We have no signal on whether this account has been accepted into Original Content Rewards, the X payout program. The figure shows what the account's reach would be worth if it had.
- Why is the estimate for @TheEconomist a range?
- X publishes no per-impression rate, and payouts depend on engagement from Premium subscribers rather than raw views. Modelled rates span roughly $1 to $20 per million impressions depending on audience geography and niche, so any single-number estimate would be false precision.
Estimate generated by the HowMuchOnX model, version 2026.10.1, last updated 2026-10-24. This is a modelled range derived from public information — not a statement of The Economist's actual income, and not sourced from X. Read the methodology.