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$HowMuchOnX

How much does @NBCNews make on X (Twitter)?

NBC News · News & Media · Rank #29 of 186 tracked accounts

This page covers X payouts only — what NBC News's reach on X is worth under Original Content Rewards, the program that replaced Creator Revenue Sharing in September 2026. It is not NBC News's salary, total income or net worth.

Estimated monthly earnings from X creator payouts

$26,884–$89,615

Roughly $322,612 – $1,075,375 a year

Followers
9M
Est. impressions / mo
1.3B
Rate per 1M
$20.34 – $67.80
Posts / week
200

NBC News (@NBCNews) is estimated to earn $26,884 to $89,615 a month from X (formerly Twitter) creator payouts, if enrolled in Original Content Rewards. US network news posting breaking coverage.

That figure comes from roughly 9M followers posting about 200 times a week, which we model at around 1.3B impressions a month. The audience is mostly us / canada and the niche is typical mix, which together set the applied rate at $20.34 to $67.80 per million impressions, including a 3.4× volume premium because Premium-subscriber engagement concentrates under the biggest accounts.

Within News & Media, that is about 1.2x the median tracked account in the category. Engagement is classified as average, which sets how far each post travels beyond the follower count itself.

Check the numbers yourself

Follower counts here are approximate public figures, last reviewed 2026-05. Impressions are modelled, not measured — only the account owner can see the real figure.

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Questions about @NBCNews and X earnings

How much does @NBCNews make on X (Twitter)?
We estimate $26,884 to $89,615 a month from X creator payouts under Original Content Rewards, based on roughly 9M followers and an estimated 1.3B impressions a month. This is a modelled range, not reported earnings.
How many followers does @NBCNews have?
Approximately 9M as of 2026-05. Follower counts here are rounded public figures rather than live API data, so check the account directly for the current number.
Is @NBCNews monetized on X?
We have no signal on whether this account has been accepted into Original Content Rewards, the X payout program. The figure shows what the account's reach would be worth if it had.
Why is the estimate for @NBCNews a range?
X publishes no per-impression rate, and payouts depend on engagement from Premium subscribers rather than raw views. Modelled rates span roughly $1 to $20 per million impressions depending on audience geography and niche, so any single-number estimate would be false precision.

Estimate generated by the HowMuchOnX model, version 2026.10.1, last updated 2026-10-24. This is a modelled range derived from public information — not a statement of NBC News's actual income, and not sourced from X. Read the methodology.